iTune Gift Voucher Offer

2013

Client: The Sydney Morning Herald and The Sun-Herald

Challenge: Provide a highly valued and cutting edge incentive to encourage existing subscribers to renew their subscriptions.

Solution: Customers who renewed their subscription received a virtual $30 iTunes card which could be used for any iTunes products. Subscription renewals were significantly higher than expected, resulting in what was originally a stand alone promotion being extended to an ongoing offer.