Giving Stuff Away Makes You Money, According to Science

When John Pemberton invented Coca-Cola in 1886 he had a hard sell ahead of him. So much so that his bookkeeper started giving tickets away for free tastes. When Pemberton caught on, he was not at all pleased, labelling the givings away as “extravagance”. The tickets were quickly canned but two years later, tycoon Asa […]

5 Smart and Creative Ideas for an End of Financial Year Sales Push

As the end of the financial year (EOFY) approaches, you may be wondering how you can leverage this seasonality to get more sales and hit your sales budget. Rewarding consumers with promotions is one of the most powerful and successful ways to strengthen the brand/consumer bond. Leveraging ideas like these help extend the consumer experience, […]

How to Increase Sales Without Discounting Your Products

In the world of consumer retail, the pressure is always on to move units and deliver on sales targets. In such a competitive environment, is discounting your products a good strategy, or is it merely a race to the bottom that erodes the value of your brand? The downside of a discount Discounts can offer […]

Digital Incentives: 13 Top Tips to Reward Your Loyal Customers

Whether you run an eCommerce business online or a brick-and-mortar store, offering digital rewards to your loyal customers is a must to keep them coming back. From digital entertainment to eGift Cards, digital rewards allow you to get creative and tailor benefits that really suit your customers. In addition, they are cost effective, can be […]

How to Use Personalisation to Increase Brand Loyalty

Advances in technology have disrupted how we do business. As customers connect with brands through multiple channels, brands are empowered with informative data about their behaviour. When marketers harness actionable insights from the multiple data channels available to them, they can create more engaging and relevant conversations with their customers. And in turn, customers feel […]

Marketing to Millennials: The Trends You Need to Know for 2017

Millennials will outspend Baby Boomers by 2018, but unlike generations of shoppers before them, millennials patterns are incredibly diverse, meaning no marketing strategy fits all. With this massive sales projection in mind, it’s no surprise that companies of all kinds are looking for the best ways to market their products to millennials. Why market your […]

Our Favourite Consumer Promotions of 2016

Whether you want to engage your customers and keep them loyal, or you’re trying to get your brand into the marketplace, a well thought out consumer promotion can put you head and shoulders above your competitors. Here are eight of our favourite consumer promotions from around the world in 2016. They’re full of clever ideas […]

6 Brilliant Ways to Sell Excess Stock Fast

Slow moving inventory happens to every retailer from time to time. No matter how well you try to forecast sale trends and manage your supply purchasing, there’s always the chance that a product will sell slower than expected. That’s why every business should have a good inventory management system that includes a detailed plan for […]

Consumer Trends Every Aussie Retailer Needs to Know About

Providing an outstanding digital shopping experience that not only meets, but exceeds customer expectations is something that is currently lacking in Australia, according to the 2015 report by CitiXsys and Taverner Research, ‘The Era of Unlimited Shopping Possibilities’. The following will explore the current consumer market trends in Australia that you need to know, and […]