How to Use Personalisation to Increase Brand Loyalty

Advances in technology have disrupted how we do business. As customers connect with brands through multiple channels, brands are empowered with informative data about their behaviour. When marketers harness actionable insights from the multiple data channels available to them, they can create more engaging and relevant conversations with their customers. And in turn, customers feel […]

Marketing to Millennials: The Trends You Need to Know for 2017

Millennials will outspend Baby Boomers by 2018, but unlike generations of shoppers before them, millennials patterns are incredibly diverse, meaning no marketing strategy fits all. With this massive sales projection in mind, it’s no surprise that companies of all kinds are looking for the best ways to market their products to millennials. Why market your […]

Our Favourite Consumer Promotions of 2016

Whether you want to engage your customers and keep them loyal, or you’re trying to get your brand into the marketplace, a well thought out consumer promotion can put you head and shoulders above your competitors. Here are eight of our favourite consumer promotions from around the world in 2016. They’re full of clever ideas […]

6 Brilliant Ways to Sell Excess Stock Fast

Slow moving inventory happens to every retailer from time to time. No matter how well you try to forecast sale trends and manage your supply purchasing, there’s always the chance that a product will sell slower than expected. That’s why every business should have a good inventory management system that includes a detailed plan for […]

Consumer Trends Every Aussie Retailer Needs to Know About

Providing an outstanding digital shopping experience that not only meets, but exceeds customer expectations is something that is currently lacking in Australia, according to the 2015 report by CitiXsys and Taverner Research, ‘The Era of Unlimited Shopping Possibilities’. The following will explore the current consumer market trends in Australia that you need to know, and […]

Top 10 Reasons You Lose Valuable Customers

We all know that the costs of keeping an existing customer are far less than the costs of acquiring a new one. But what if your customers are not sticking around? It’s vital that you understand why they’re leaving, so that you know where to channel your retention efforts and really build up your customer […]

8 Ways to Entice Customers to Stay Loyal in 2016

You are probably aware of the importance of increasing brand loyalty – that’s what has compelled you to read this, right? Businesses devote significant resources to acquiring new customers and with competition growing constantly, many struggle to keep revenue strong and customer acquisition costs low. Strengthening brand loyalty is a continuous challenge that must be […]

The Future of Consumer Reward Promotions: 5 Examples to Inspire

While traditional consumer reward programmes continue to be effective, some of the world’s biggest corporations are leaping ahead, using digital data and reward mechanics that can only be described as inspiringly innovative. These loyalty marketing experts understand that the best rewards strategies come down to a striking balance between both monetary and experiential incentives, and […]