What Your Employees Really Want for Christmas

Each year, the boss asks his personal assistant to think about the Christmas gifts he can give the staff this year. It might be followed by a gentle reminder of: “don’t forget, we’re giving them a Christmas party too”. Well the sobering news is that only 5% of employees like the office Christmas party, so […]

5 Promotional Tactics to Attract New Customers

Building a customer base is critical for any business, and attracting new customers is the first goal. Turning existing customers into loyal advocates is the second. One of the greatest rewards any business can show is when an existing customer brings in new ones for you. It’s the silver lining of a product or service […]

Employee Engagement: The Good and Bad News

Here’s the good news: 13% of employees worldwide are actively engaged. Here’s the bad: 20% of employees are actively disengaged. And here’s the really bad news: 87% of employees worldwide are not engaged in the business. According to Gallup’s latest survey across 142 countries, staff needs have been left well behind. The USA and Canada […]