When John Pemberton invented Coca-Cola in 1886 he had a hard sell ahead of him. So much so that his bookkeeper started giving tickets away for free tastes. When Pemberton caught on, he was not at all pleased, labelling the givings away as “extravagance”. The tickets were quickly canned but two years later, tycoon Asa […]
As the end of the financial year (EOFY) approaches, you may be wondering how you can leverage this seasonality to get more sales and hit your sales budget. Rewarding consumers with promotions is one of the most powerful and successful ways to strengthen the brand/consumer bond. Leveraging ideas like these help extend the consumer experience, […]
In the world of consumer retail, the pressure is always on to move units and deliver on sales targets. In such a competitive environment, is discounting your products a good strategy, or is it merely a race to the bottom that erodes the value of your brand? The downside of a discount Discounts can offer […]
“Take care of your employees and they’ll take care of your business”, according to Richard Branson. Very wise words, indeed. Taking care of your employees means your staff will want to continue going to work, be engaged in their role, and help to produce better outcomes for your business. In fact, when employees are disengaged […]
Building brand loyalty used to be about wide exposure and constant repetition, and this method has served the big brands well in the past. Names like Coke and Nike have achieved their household status by being everywhere their customers are, and constantly reinforcing their message through mass advertising campaigns.
But with the advent of the internet, mobile devices, and social media, brand loyalty has become much more elusive. Marketers and retailers need to work harder to get their brands noticed and build long term customer relationships. Instead of being all about the brand and the customer aspiring to it, it’s now all about the customer and how the brand can find and fill a niche in their lives.
When building and growing a business, finding new customers is usually the hardest component to nail. Aside from the traditional traffic sources like Google and marketing strategies such as SEO and social media, how can you add another dimension to your user engagement and boost conversion rates? Read More
Incentive marketing has existed for a long time, and tends to be the rule rather than the exception in today’s marketplace. These programs are generally referred to as loyalty programs, and they come in many different shapes and forms.
The most commonly recognised loyalty programs are probably the frequent flyer programs offered by airlines, as well as point of sale discount programs offered in supermarkets when showing a membership card. Read More
The concept of customer loyalty is more complex than that of customer service, and one that is far more intriguing and interesting. Customer loyalty should be designed as a natural follow up to your customer acquisition program.
This article will explore the true meaning of customer loyalty, and list some actionable items that can be taken and used to improve customer loyalty. Read More
Life is an experience. What better way to have your gift stand out from the pack than with an experience that changes someone’s life, even if only for a while? With a little more thought than usual, you can give a gift that becomes the experience of a lifetime. Experience gifts can be exciting, fun, challenging, dramatic, or provide mountains of relief. Engaging all the senses, they take the person who receives the gift on a journey of their own. What better way to let someone know they are valued than to get them an experience they’ll remember for years to come. Read More