We all know that the costs of keeping an existing customer are far less than the costs of acquiring a new one. But what if your customers are not sticking around? It’s vital that you understand why they’re leaving, so that you know where to channel your retention efforts and really build up your customer […]
With so many brands competing for your audience’s attention, it’s more important than ever before that you’re in touch with consumer behaviour, and really understand what matters to your audience. We’ve put together some interesting statistics that every brand should know when thinking about how to keep their customers coming back… To embed ‘The Brand […]
You are probably aware of the importance of increasing brand loyalty – that’s what has compelled you to read this, right? Businesses devote significant resources to acquiring new customers and with competition growing constantly, many struggle to keep revenue strong and customer acquisition costs low. Strengthening brand loyalty is a continuous challenge that must be […]
While traditional consumer reward programmes continue to be effective, some of the world’s biggest corporations are leaping ahead, using digital data and reward mechanics that can only be described as inspiringly innovative. These loyalty marketing experts understand that the best rewards strategies come down to a striking balance between both monetary and experiential incentives, and […]
While marketing departments usually have similar goals, they can face very different challenges depending on their organisation, sector, and operating environment. Along with relatively new technology developments comes the perennial issues of tracking ROIs and having no decision-making impact on other departments. Here are some of the most common day-to-day marketer pain points, and practical […]
Regardless of your industry, using consumer insights is vital to gaining competitive advantage and building a customer base. With the rise of big data it’s more important than ever to ensure your consumer insights are of highly quality, relevant, and actionable. This means going beyond collecting data and aggregating analytics to discovering usable insights that […]
In a crowded marketplace, successful businesses broaden their marketing efforts to find new ways of acquiring and retaining customers. While buyers might only transact with your organisation once or twice, customers transact with you numerous times.
The post-Christmas and New Year period is traditionally one of the most exciting times for movie releases, with plenty of blockbusters for viewers of all ages. If you have ever wanted to align with a blockbuster promotion this is the time to do it. Here are some of the big movie releases to look out […]
There’s nothing quite like a surprise gift or reward when it comes to building stronger relationships with your customers and staff. Well-considered rewards show customers that you value their business, and encourage them to keep returning for your product or services. Employee rewards can be used to boost morale and express your appreciation for your […]
The use of digital gift cards as a promotional tool has grown with the rise of mobile technology and marketing. Marketers, agencies, and sales teams now use digital gift cards as a way of building brand loyalty. Businesses also use gift cards to incentivise employees with cash, experiential and other types of rewards.