Consumer Trends Every Aussie Retailer Needs to Know About

Providing an outstanding digital shopping experience that not only meets, but exceeds customer expectations is something that is currently lacking in Australia, according to the 2015 report by CitiXsys and Taverner Research, ‘The Era of Unlimited Shopping Possibilities’. The following will explore the current consumer market trends in Australia that you need to know, and […]

Top 10 Reasons You Lose Valuable Customers

We all know that the costs of keeping an existing customer are far less than the costs of acquiring a new one. But what if your customers are not sticking around? It’s vital that you understand why they’re leaving, so that you know where to channel your retention efforts and really build up your customer […]

8 Ways to Entice Customers to Stay Loyal in 2016

You are probably aware of the importance of increasing brand loyalty – that’s what has compelled you to read this, right? Businesses devote significant resources to acquiring new customers and with competition growing constantly, many struggle to keep revenue strong and customer acquisition costs low. Strengthening brand loyalty is a continuous challenge that must be […]

The Future of Consumer Reward Promotions: 5 Examples to Inspire

While traditional consumer reward programmes continue to be effective, some of the world’s biggest corporations are leaping ahead, using digital data and reward mechanics that can only be described as inspiringly innovative. These loyalty marketing experts understand that the best rewards strategies come down to a striking balance between both monetary and experiential incentives, and […]

6 Common Marketer Pain Points

While marketing departments usually have similar goals, they can face very different challenges depending on their organisation, sector, and operating environment. Along with relatively new technology developments comes the perennial issues of tracking ROIs and having no decision-making impact on other departments. Here are some of the most common day-to-day marketer pain points, and practical […]

Got Customer Insight? Now What To Do With It…

Regardless of your industry, using consumer insights is vital to gaining competitive advantage and building a customer base. With the rise of big data it’s more important than ever to ensure your consumer insights are of highly quality, relevant, and actionable. This means going beyond collecting data and aggregating analytics to discovering usable insights that […]

A Guide to 2016 Blockbuster Movie Releases January – June

The post-Christmas and New Year period is traditionally one of the most exciting times for movie releases, with plenty of blockbusters for viewers of all ages. If you have ever wanted to align with a blockbuster promotion this is the time to do it. Here are some of the big movie releases to look out […]

Christmas Reward Options for Your Loyal Staff and Customers

There’s nothing quite like a surprise gift or reward when it comes to building stronger relationships with your customers and staff. Well-considered rewards show customers that you value their business, and encourage them to keep returning for your product or services. Employee rewards can be used to boost morale and express your appreciation for your […]